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Former president Donald Trump’s blog, celebrated by advisers as a ‘beacon of freedom’ that would keep him relevant in an online world he once dominated, is dead. It was 29 days old.

Upset by reports from The Washington Post and other outlets highlighting its measly readership and concerns that it could detract from a social media platform he wants to launch later this year, Trump ordered his team Tuesday to put the blog out of its misery, advisers said.

On its last day, the site received just 1,500 shares or comments on Facebook and Twitter — a staggering drop for someone whose every tweet once garnered hundreds of thousands of reactions.

Trump still wants to launch some other platform — timing not yet determined — and didn’t like that this first attempt was being mocked as a loser, according to a Trump adviser who spoke on the condition of anonymity to talk frankly about the former president’s plans.